Startup Guide

The 5 most expensive mistakes when building a scent brand | Startup Guide

Do you want to establish your own fragrance brand?

The fragrance market is growing rapidly: Germany accounts for $1.88 billion, Europe for over $21 billion, and the global niche fragrance market is exploding at 9% annually. The opportunity is there. But between vision and sales lie five costly pitfalls that most young companies get burned by.

This strategy guide reveals the 5 critical mistakes that will burn through your budget before you even sell the first bottle. It offers clear solutions for each mistake: from brand strategy and flexible MOQs to honest budget calculations. Plus, it draws on practical knowledge from over a decade of brand experience and 8 years of fragrance development.

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