Strategic

Fragrance development

A Heinsson fragrance is a carefully composed message that conveys your vision and achieves a precise effect. Every note is consciously chosen, every nuance strategically placed. The result? An olfactory signature that emotionally connects people to your brand and leaves a lasting impression.

Whether it's perfume, room fragrance, or corporate scent, the method remains the same: With Scent Trinity ™, I first understand your brand and the psychology of your target audience. Then we define the desired effect. Only then does the composition begin. This process takes longer than a phone call to a fragrance manufacturer, but it delivers results that sustainably strengthen your brand.

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Niches

Perfume

Want your perfume to be more than just a nice accessory? I'll make it a nonverbal messenger that speaks for itself. A niche fragrance from Heinsson creates recognition, builds trust, and lingers in the memory long after a conversation has ended. A good fragrance is like a well-placed silence: subtle yet lasting.

Together, we'll develop a composition that will become your brand's covetable signature. A fragrance that makes no compromises. One that doesn't seek to please, but leaves a lasting impression. One that isn't merely pleasant, but unforgettable. That's precisely the difference between a beautiful fragrance and a signature that opens doors.

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Stylish

Room fragrances

A generic room fragrance says, "It smells nice in here." A strategically developed room fragrance, on the other hand, says, "Here I am human, here I can be myself." The difference isn't in the price, but in the approach. And that's exactly what your customers sense.

Offer room fragrances that emotionally resonate with your customers. A scent that is unique, creates an aura of exclusivity, and enhances well-being in the home. A fragrance that provides energy in the morning or promotes relaxation in the evening. A room fragrance that becomes a personal ritual and makes your brand an integral part of everyday life.

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Brand dimension

Corporate Scent

Your brand tells a story. The question is: Which one? A strategically developed corporate scent creates the emotional atmosphere in which your brand's heart beats. This is olfactory branding at its most effective. Subtle, yet lasting. Invisible, yet measurable.

The right scent can extend the time your customers spend with you, increase their willingness to buy, and lead to greater satisfaction for both guests and employees. Whether it's a hotel, retail store, or corporate headquarters, a corporate scent is a silent ambassador that works for your brand.

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  • 1. Scent Trinity™ Strategy

    Together, we'll analyze your brand, your target audience, and your positioning. What emotions should your fragrance evoke? What values ​​does your brand embody? How do you differentiate yourself from the competition? What olfactory effect do you want to achieve? You'll receive a concrete roadmap that ensures your fragrance not only smells good but also works for your brand.

  • 2. Fragrance development

    Based on the strategy, I develop three initial olfactory concepts. Each interprets your brand values ​​in a different way. You receive samples to test. Then, together, we refine the selected direction over several weeks until the composition is perfect. The result is a fragrance formula that is kept exclusively for you and can be reproduced as needed.

  • 3. Production and Safety

    Once approved, my manufacturer in Grasse takes over production of the fragrance oil. I can also optionally organize the bottling and packaging. Whether it's 100 bottles for a pilot project or 10,000 units for a rollout, every batch meets the requirements of the EU Cosmetics Regulation (or CLP for room fragrances). The safety assessment is carried out by an authorized expert.

FAQ – Frequently Asked Questions about Perfume Development (B2B)

How does the process of fragrance development work?

The project begins with the Scent Trinity ™ Strategy Session: an intensive workshop where we analyze your brand DNA, define the fragrance direction, and develop a clear roadmap for the coming months. Based on this, I compose three initial fragrance drafts that reflect different facets of your brand. You choose your favorite. Through several feedback loops, we refine the composition together until it perfectly reflects your vision.

What raw materials are used?

I select from around 1,000 raw materials from my supplier in Grasse. The blend consists of natural oils, absolutes, and resins, as well as synthetic molecules, always with a focus on the highest quality and safety. Customer-supplied raw materials are typically not used to ensure product safety.

How long does it take to develop a custom fragrance?

Depending on the package chosen, the project duration ranges from 3 to 12 months. You will typically receive the first drafts after 4–6 weeks. Revisions usually arrive after 2–4 weeks. The subsequent (optional) production process takes approximately 12 weeks.

What are the minimum order quantities required?

If you'd like to bottle it yourself and only need the fragrance oil, you can purchase it starting from a quantity of 5 kg. If you'd like me to organize the bottling for you, we can start with a minimum order of 100 units. There's no upper limit.

How much does it cost to develop your own fragrance?

The investment in strategic fragrance development for companies starts at €4,800 and includes:

  • Scent Trinity™ Strategy: Intensive 1:1 workshop including in-depth briefing, analysis of your brand DNA and a clear roadmap.
  • Fragrance creation: Olfactory translation of your vision into three unique fragrance routes as a clear basis for your decision.
  • Perfection: Refining the favored fragrance creation through multiple feedback loops until every detail is perfect.
  • Project-accompanying consulting: Three included 30-minute sparring sessions to keep your project on track from idea to final implementation.

Production and bottling start at approximately €6.90 per unit (depending on quantity, content, and packaging). I would be happy to send you a customized quote after we have discussed your requirements.

Are there special conditions for founders?

I currently offer a start-up bonus. I'd be happy to discuss the terms and conditions with you in our initial consultation.

How does the briefing or Scent Trinity™ strategy session work?

To prepare for the appointment, you'll receive a questionnaire that you can easily complete online. In the Scent Trinity ™ strategy session, which typically takes place via video conference, we'll delve into your brand values, explore your target audience, and define the core emotional messages that should be reflected in your fragrance and branding. Inspirational materials such as mood boards or reference fragrances can be helpful, but are not required.

Who owns the formula?

As is standard practice in the industry, the fragrance formula remains with the perfumer. It is used exclusively for your fragrance. To recreate the fragrance, you can reorder the fragrance oil from me at any time. This ensures a long-term supply and also avoids significant fluctuations in quality and price.

In what form are the fragrance drafts provided?

You will receive three initial fragrance drafts as physical samples to test and experience. We will refine the final draft together through several feedback loops until every detail is perfect. Your feedback is an essential part of the creation process.

What legal and quality standards are met?

All perfume creations meet the regulatory requirements of the EU Cosmetics Regulation and IFRA standards. Upon request, I can organize the complete product documentation, including safety assessment, for your market launch.

How does communication take place during the project?

You'll work directly with me as your perfumer and brand strategist. This includes Scent Trinity ™ strategy sessions via video conference, as well as discussions on strategic and implementation-related questions. Otherwise, we'll communicate by email or phone, as needed, avoiding unnecessary meetings. Take the first step now and send me your inquiry.

Ready for your signature fragrance?