For over a decade, I developed brand strategies, analyzed target groups, and created emotional resonance for companies. Throughout this time, I observed the same pattern: brands invest millions in marketing, but when it comes to their olfactory signature, they reach for the first available generic fragrance.

Fragrances have fascinated me since childhood. But it would be another 25 years before I took the first step and began creating them myself. For eight years, I immersed myself in the art of perfumery: I built a fragrance organ with several hundred base raw materials, collaborated with professional partners, and studied the masters of the industry with the same intensity with which I managed brand projects. This parallel approach became my greatest strength and now culminates in a proprietary approach: Scent Trinity ™.