working method

Scent Trinity™

How can people trust a brand if brands don't even trust themselves? A generic, off-the-shelf room fragrance. A perfume that three other brands use almost identically. The result: interchangeable, forgotten, ineffective.

Why? Because at least one of the three crucial dimensions is missing: emotional depth, craftsmanship, and a strategic focus on measurable success.

Scent Trinity™ is the conscious union of these three worlds. None of them works alone. Only together do they unleash their full power. This approach is rooted in over a decade of brand management and eight years of fragrance development.

The three pillars in detail

  • emotion

    Your Heinsson perfume is not a product of chance, but rather a harmonious blend of fragrance notes, each carefully crafted to achieve a specific effect. Fragrances based on the principles of fragrance and brand psychology can uplift your mood, promote tranquility, and boost self-confidence.

  • creation

    Craftsmanship is non-negotiable. Every composition is created using my fragrance palette, which comprises hundreds of essential oils, plant extracts, and molecules. Every note is precisely chosen, every nuance deliberately placed. The result is an artful signature that makes your brand unmistakable.

  • conversion

    A fragrance that doesn't contribute to your brand's success is just an aroma. I develop olfactory strategies that create a deep emotional connection with your target audience. The result: customers buy more often, accept higher prices, and remain loyal, while your competitors remain interchangeable.

Request an initial consultation