Strategic

Brand development

An exceptional fragrance deserves an equally strong identity. As a strategic partner, I know that fragrance creation is only one part of the equation. Often, a coherent overall concept is needed for the olfactory message to have its full impact. That's why I also support you in building a complete brand world for your fragrance creation or in refining an existing brand.

My approach to brand development is holistic. I ensure that every element of your brand tells the same story as the fragrance itself, from the trademark to the packaging and marketing communication.

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What kind of support do you need?

Brand strategy

Positioning, strategic direction, and target group focus for sustainable success. A clear strategy sets your brand apart from the competition and creates long-term relevance. With the brand strategy, we define how you achieve this.

Corporate Design

Logo, color palette, typography, and imagery that visually bring your olfactory signature to life: I develop a visual identity that speaks the same language as your fragrance. Every element amplifies the emotional impact of your brand.

Packaging design

Packaging that not only protects but also heightens anticipation and makes unboxing an experience. Packaging is the first physical contact with your brand and determines its perceived value. Shape, material, feel – everything should work together perfectly.

Brand narrative

The emotional narrative that sets your brand apart. People don't buy products, they buy stories. I develop a narrative that touches hearts, stays in the memory, and invites retelling.

Let's talk about your brand.