Vin'Odor
Wine enjoyment without the hangover
You love fine wines, but could do without the next-morning headache? Vin'Odor room fragrances solve this dilemma: you get the full complexity of your favorite wine in your living room, without the harsh morning after.
The challenge was to authentically translate the characteristic wine aromas into room fragrances that wine connoisseurs immediately recognize. The result: compositions that deliver on what their names promise.
From shelf warmer to bestseller in under 3 months
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The Starting Point
Vin'Odor started with wine-inspired room fragrances. The Riesling, Germany's favorite wine, was among them. A sure bet, you might think. But the Riesling sat on shelves. Customers didn't buy it. The founder faced a choice: discontinue or start over. Removing Riesling was out of the question. Not this wine. So she commissioned me to reinterpret the room fragrance, using a Riesling base.
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Riesling
When you think of Riesling, you crave freshness, fruitiness, and that unmistakable signature acidity. The new composition captures exactly that: grapefruit provides crisp acidity. orange delivers a juicy, mouthwatering quality. soft peach rounds out the fragrance profile. The first version impressed. After two refinements, the fragrance went into production. The result? The new Riesling overtook all other scents and became the clear number one in the collection.
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Sauvignon Blanc
Interpreting the founder's favorite wine as a room scent was no simple task. The characteristic sulfur notes of Sauvignon Blanc evaporate quickly, which is why we use a natural absolute that makes this fragrance oil as precious as a luxury perfume. Only that preserves the balance between green freshness and exotic fruit. The scent appeals to connoisseurs who prefer their scents not too sweet but relish the typical fruity facet of the wine.
Feedback
“On Sunday I was at a market and received excellent feedback on the Sauvignon Blanc. It sold best, followed by the Riesling. Thank you again for the great collaboration and the superb execution of my vision.”
Magalie Sturm, Founder of Vin'Odor
You're planning your own fragrance brand?
You want to create your own room fragrance? As your partner, I guide you from the initial concept to the finished creation.